forgot the apple id password

Tell them to check their web browser autofill entries and other records, or use Apple's iForgot service, or contact their Account Security team.

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Enter the Apple (iCloud) ID, and click Forgot Password. See if you can get a Rescue or Notification email option if necessary. Link to contact Apple Support at the end of the 2nd article.

Apple ID - Manage  -     

Apple ID – Forgot Password  *