my Apple Watch won't turn on its just shows the apple sign

Watch Frozen Apple Logo ().

Step 1. Force Restart.

According to Apple:

To force restart your Apple Watch, press and hold both the side button and Digital Crown for at least 10 seconds, then release both buttons when you see the Apple logo ().

Step 2. Service.

Service Checklist:

• Apple Watch service pricing.
• Check AppleCare Coverage.
• Get your Apple Watch ready for service.

Click ▶︎ Apple Watch Service. ⚛️

Need more help?

• Call 1-800-APLCARE. 📞
• International Support. 🌐
• Contact Apple Support. 📝
• Live chat using Messages. 💬

Click ▶︎ Check Repair Status. 🔧

The article you came to the community from If your Apple Watch won't charge or it won't turn on - Apple Support is the best resource for this situation. If you've completed that troubleshooting and the issue is still not resolved, use the link in the article to Contact Support.

Click here > Contact - Official Apple Support

or phone numbers 

Click here > Contact Apple for support and service - Apple Support