New Apple Watch, not paired band, upside down and jammed . Button to remove band doesn’t help

Hi WatchBandUpsideDownJammed,

Thanks for posting in Apple Support Communities. It sounds like you're having issues taking off your old Apple Watch band. In that case, the following from Change your Apple Watch band - Apple Support might be helpful.

"Change your band

1. Place your Apple Watch face down over a clean surface like a lint-free, micro-fiber cloth or soft, padded mat.
2. If you have a Link Bracelet, press the quick release button on a link to separate the band into two pieces.
3. Hold down the band release button, then slide the band across to remove it.
4. If the band doesn't slide out, press the band release button again and make sure that you hold it down.
5. Make sure that the text on the band is facing you, then slide the new band in until you feel and hear a click."

Best of luck.