Make sure it didn't get directed to junk mail.
Resend iTunes Gifts - https://support.apple.com/HT201783#resend - "If you sent an iTunes Gift and your recipient can't find the link to redeem it, you can resend them the gift from your iPhone, iPad, or iPod touch or your computer. When you resend an iTunes Gift, the recipient will receive another email with a link to redeem the gift."
If you still have problems:
Click here --> https://support.apple.com/choose-country-region/media-services Select your country, then a product. If you don't see one that handles your issue then keep experimenting with selections until you reach one that gets you a chat session or a telephone call and get the representative to redirect you.
or:
Contact Apple for support and service --> "See a list of Apple phone numbers around the world."
Click here --> https://support.apple.com/HT201232