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Apple TV in US market has Chinese setup, and after changing to English some things are still in Chinese

I just got a 4k 2nd gen from Best Buy. It was open box, and I now know why, it launches setup in Chinese. It was hard to navigate even to get through setup until I realized I could use Google Translate on my phone with my camera to dynamically translate. Successfully switched everything to English (Region was already set for US, odd). I can use my Apple TV now, but some things are still showing in Chinese with no apparently way to change them. For instance, the Categories menu on the app store—only in Chinese.


Is there a fix for this? Or should I have Apple replace it directly? Something obviously got lost in translation. 👈 See what I did there? 🤪

Apple TV 4K

Posted on Feb 1, 2022 7:52 PM

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Question marked as Top-ranking reply

Posted on Feb 1, 2022 9:04 PM

If you get a previously used device, then it is recommended to reset it to factory settings. Reset or restore your Apple TV to its factory settings - Apple Support

Then you would get to set it up again “as new”, without any previous customization, user settings, or language. The first screen would then ask the new operating language.

Set up your Apple TV - Apple Support

Apple TV user guide - Apple Support


Region was already set for US, odd

Language and location are two separate settings. They may be unbound.

2 replies
Question marked as Top-ranking reply

Feb 1, 2022 9:04 PM in response to Derek Jones3

If you get a previously used device, then it is recommended to reset it to factory settings. Reset or restore your Apple TV to its factory settings - Apple Support

Then you would get to set it up again “as new”, without any previous customization, user settings, or language. The first screen would then ask the new operating language.

Set up your Apple TV - Apple Support

Apple TV user guide - Apple Support


Region was already set for US, odd

Language and location are two separate settings. They may be unbound.

Apple TV in US market has Chinese setup, and after changing to English some things are still in Chinese

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