Make sure to disconnect all external devices in case one of them may be causing a problem.
You did release the power button once you see "Loading Startup Options" appear? If not, then you are forcing a power off by continuing to hold the power button.
If you released the power button once "Loading Startup Options" appears and this occurs, then you will need to perform a DFU firmware Revive to see if that makes any difference since it resets the security enclave chip & system firmware.
If a "Revive" does not work, then you will need to go the extreme route and perform a DFU Firmware Restore which will also reset the internal SSD destroying all data on it as well as the other items for a "Revive". On an M-series Mac, the DFU Firmware Restore also pushes a clean copy of macOS onto the internal SSD.
How to revive or restore Mac firmware - Apple Support
These are your only options available before having the computer repaired by Apple or an Apple Authorized Service Provider.